Capabilities
01Acquire→
02Convert→
03Scale→
Google Ads
Search, Shopping, PMax for pipeline.
Meta Ads
Facebook & Instagram, built for ROAS.
Microsoft Ads
Bing Search & Audience Network.
SEO Core
Technical, on-page, content SEO.
Local SEO
Multi-location GBP and map pack.
Content Marketing
Blog strategy and pillar content.
AEO / AI Search New
ChatGPT, Perplexity, SGE visibility.
Influencer Marketing New
Creator-led with attribution.
Performance Creatives Hot
Video, UGC, static, tested weekly.
The Consultus Method

Growth isn't a channel. It's a system.

The five-step framework turns ad spend into predictable pipeline.

Explore the methodology →
Insights & Playbooks

Field notes from building growth systems.

Why cost per click is the wrong metric for home services
PAID MEDIA · PLAYBOOK

Why cost per click is the wrong metric for home services.-DEMO

2 min read · June 2026
SEO

SEO Trends 2026: How to Get Found on ChatGPT, Google AI Overviews, and Every AI Search Engine That Matters

20 min read · April 2026
SEO

Mastering Perplexity AI Search: How Canadian Businesses Get Cited, Recommended, and Found in 2026

21 min read · April 2026
SEO

What Is Answer Engine Optimization (AEO) and Why Toronto Businesses Can’t Ignore It in 2026

16 min read · April 2026
SEO

LLM-Friendly Content Checklist – Infographic

1 min read · December 2025
SEO

The Ultimate Local SEO Tactic: How to Optimize Your Business for AI Voice Search

8 min read · October 2025
SOCIAL MEDIA

The Rise of Interactive Content in Digital Marketing – Infographic

1 min read · September 2025
DIGITAL TRANSFORMATION

Small Business Marketing Budgets: How Much to Spend and Best Practices

17 min read · July 2025
DIGITAL TRANSFORMATION

SEO Cost for Small Business: How Much Should They Spend in 2025? [Budget Guide]

22 min read · July 2025
Monthly Newsletter

Get the playbook.

Subscribe →