Facebook and Instagram programs engineered around incrementality and creative cadence. Account architecture, audience signal hygiene, and weekly creative sprints designed to keep cost per acquisition flat as you scale.
Advantage+ is the right tool when the account is structured for it. Most are not. We rebuild signal feeds, audience seeds, and conversion definitions so AI bidding has clean data to learn from.
Twenty new variants per sprint, scripted around buyer conversation rather than feature pitches. UGC, scripted UGC, static, and motion all tested against live performance.
Conversions API server-side tracking, post-purchase survey capture, and incrementality testing so you know what Meta actually drove versus what it claimed.
The first-purchase customer is half the math. Lifecycle email and SMS programs catch acquired customers and turn them into repeat buyers, with closed-loop reporting back into the paid program.
Account structure, pixel and CAPI health, creative library, audience seeds, and attribution review. Written report regardless of whether you engage.
Account restructured around incrementality-aware bidding. Creative production cadence locked in with weekly variant counts and concept-tagging.
Every sprint produces 20+ variants. Winners scale, losers get killed, the feed never goes stale. All variants tagged so we can see which concepts are doing the incremental work.
Monthly review against blended margin per channel rather than channel-specific ROAS. Budget shifts respond to MMM signals and incrementality data, not platform-reported metrics alone.
Yes. Performance Creatives runs the production pipeline: scripted UGC, creator network, in-house static and motion. Creative is the largest performance lever on Meta and we own the entire surface.
Yes. Some clients want us to bring strategy and testing while their in-house creatives ship the assets. We co-manage and define the brief, success metrics, and concept testing.
For housing, employment, credit, and health-adjacent advertising we follow the special-category restrictions and brief creative against those constraints. We have not had a major account suspension in years.