+2,900%
Bow City Storage
ROAS increase of 2,900% in addition to a 33% CTR increase.
Conversion Rate Optimization Agency Toronto
Get more from the traffic you already have.
Driving clicks to your website is only half the battle. CRO is how you turn the visitors and stalled leads you have already paid for into customers.
-
Analytics &
heatmaps -
A/B &
split testing -
Landing page
optimization -
Funnel & form
conversion
The baseline
Benchmarked before we test
Client rating
Google 4.9 ★ · Clutch 4.4 ★
Method
Analytics, user testing, A/B tests
Strategy session
Free 30-minute strategy session
Real results
Real Performance. Measurable Growth.
6%
Harmony Resorts
Harmony Resorts reported a 6% conversion rate and an increase in ROAS of 74%.
+41%
Ontario Business Central Inc.
A 41% increase in revenue along with an efficient 16% increase in ROAS.
$420K
Spieth America
From zero to $420K in online sales within 10 months.
Marketing service
Conversion Rate Optimization.
There’s more to effective digital marketing than the typical metrics: views, interactions, organic traffic. What matters is conversions. But are you generating enough of them for all the impressions and leads you bring in?
Getting more out of the traffic you already have is what moves a business toward long-term, sustainable growth. That’s where conversion rate optimization comes in. Don’t settle for a conversion rate stuck at 1 to 3%.
Consultus Digital is a Toronto CRO agency dedicated to testing and optimizing the conversion rate of your website, implementing conversion goals, and building a strategy with a proven track record behind it. The point is to convert more clicks into sales and create lasting customer relationships from traffic you are already paying for.
6%Harmony Resorts conversion rate
+41%Ontario Business Central revenue
$420KSpieth America online sales
42%Average CPA reduction
Conversion optimization signals A/B tested
Headlines and calls to actionCopy, placement, and contrastTested
Forms and fieldsFewer steps between click and leadSimplified
Page speedLoad time on every deviceMeasured
CRO, explained
What is conversion rate optimization?
CRO is often overlooked. Most marketers focus on search rankings, cost per acquisition, click-through rate, and return on investment. Those are essential metrics, but if you stop there you miss a crucial piece: how many leads are actually turning into customers?
A conversion rate is the number of purchases against the total number of sessions. For every 10,000 views, how many materialized in revenue? It is the one percentage that indicates how effective the whole strategy is.
CRO programs are a long-term approach to understanding the customer journey, from impressions and clicks through to conversion actions and purchases. Whether that action is filling out a form, watching a video, signing up for a newsletter, installing an app, or responding to a call to action, you need to know what your audience does and how it moves them along the funnel.
Fundamentally it’s about the customer experience: what gets people to click, why they bounce or what compels them to stay, and what makes them convert. It’s a holistic way of looking at customers in order to meet needs that keep changing.
The advantages
What are the benefits of CRO?
Emails with a single call to action increase sales substantially, marketing automation drives qualified leads sharply upward, and a prompt, personalized follow-up call wins back leads that would otherwise go cold. All of that is conversion rate optimization at work.
01 / Evidence
Data-driven decisions
CRO lets you make informed decisions. With a detailed analysis of site performance, you can upgrade and launch new features and be reasonably certain they will generate more conversions rather than hoping so.
02 / Retention
Customer retention
Optimizing means looking at how customers interact with your site, where they move along the funnel, and where leads stall. By addressing those pain points and testing the fixes, you attract, convert, and retain more.
03 / Advantage
Outrank the competition
Find out what competitors do well and how they are picking up your stalled leads. CRO strengthens SEO and paid performance alike by keeping customers on your site longer and getting them to complete the action.
04 / Method
Test, test, test
CRO is informed by A/B testing. Test, iterate, and optimize buttons, forms, copy, and other conversion elements to see what customers actually respond to, then implement the winners.
05 / Revenue
Increase revenue
The most tangible benefit. CRO unlocks revenue potential by improving the customer journey so it produces higher conversion rates and repeat purchases, without buying a single additional click.
1/5
How it works
How does CRO work?
The idea isn’t just getting conversions; it’s getting maximum value from every click and impression. CRO is a retention strategy: a measure of how well you move prospects through the funnel and turn them into loyal customers. To figure out your rate, you need data from two directions.
Analytics: the quantitative half
Track a full suite of analytics to understand what is actually happening:
- Where customers land on your site
- How they landed, meaning the referral channels that brought them, whether search, paid ads, backlinks, or direct
- Which pages get visited most
- Which features they engage with, from clicking a button to filling out a form
- What they do on site, including viewing product pages and adding to cart
- Their locations, devices, interests, and other demographics
- Where they bounce out
People: the qualitative half
Support the analytics with qualitative data through surveys and user testing, to answer questions the numbers cannot:
- Why did customers visit your site?
- Which products caught their attention?
- What do they find engaging and different from competitors?
- Would they refer your brand to others?
- What pain points do they run into?
- How would they describe your products and services in their own words?
Why it matters
Why is conversion rate optimization important?
Traffic and engagement are good stats, but until you have calculated your conversion rate there is no concrete measure of intent to buy or of actual purchases. Many marketers make the logical jump of attributing revenue to traffic and keep ramping up SEO, ads, and social to push those numbers.
What happens when the numbers aren’t good? Or when they are, and revenue still isn’t? CRO is designed to answer exactly that: identifying what works and how well, or what doesn’t and why. Many businesses have no effective strategy for testing vital conversion elements, and brands that build more landing pages generate more leads than brands with only a handful.
01 / Free
CRO generates free customers
Are people already on your site who haven’t bought or completed another action? By testing and optimizing conversion elements you convert visitors and stalled leads you have already paid to acquire.
02 / Cost
It lowers acquisition costs
Get more from your ad spend by giving people a better landing experience when they click. Provide the information they need and make converting easy, and every channel above it gets cheaper.
03 / Insight
It helps you know your customers
Understanding needs and pain points is how you find out why someone stalled, which is the only reliable route to converting them rather than guessing at another redesign.
04 / Assets
It improves what you already own
CRO leverages existing assets like landing pages, buttons, and forms. Personalized calls to action convert substantially better, and every landing page you add gives another audience a page matched to its intent.
How we work
The Consultus Digital Method.
We take ownership of the whole customer journey, from click to conversion to lasting trust. Our CRO experts are focused on maximizing the potential of every click and generating multiple effective conversion pathways.
Baseline and benchmark
We start with baseline analytics and benchmarking, talking through the challenges you are experiencing, your existing strategy, and your goals.
We also look at your performance against industry and direct competitor benchmarks, which is what uncovers the actual gap in your conversion rate.
Analytics audit
With a clear picture of the current state, we dig into your analytics and customer journey.
That means overall site analytics plus landing pages, session time, bounce rate, referral channel, current design, the presence of social proof and trust icons, and calls to action, all to identify the roadblocks.
Roadmap to convert
Next we develop your custom strategy.
Our team brings together experts across web design, content marketing, SEO and paid, and user experience, to build a foundation the implementation can actually stand on.
Implement, evaluate, optimize
The work begins: optimizations for design, landing page development, content, call to action format, page speed, and more, with A/B testing behind every adoption decision.
We don’t stop once the improved pages are live. We keep testing and refining as customer behavior shifts, because CRO is an ongoing process rather than a project.
What to expect
What can you expect from a CRO strategy?
Think of it as a roadmap to better value for every marketing dollar, increased revenue, and customer retention. It’s a complete approach to harnessing the potential of the channels you already run.
Targets / 01
Benchmarking and goal-setting
Define the goals you want to hit against industry benchmarks. See how your current rate compares and decide how competitive you actually intend to be.
Data / 02
Analytics deep dive
A thorough review of your analytics for historical data on page views, session times, pain points and bounce factors, and overall traffic patterns set against revenue.
Voice / 03
The people factor
Qualitative data on customer experience from interviews or surveys, user testing, and chat logs and support tickets, which is where the unexpected pain points usually surface.
Build / 04
Develop conversion elements
The core of the work: identifying and developing buttons, form fields, on-page technical elements such as load speed, and content plans, mapped against the journey.
Proof / 05
A/B tests
Measure iterations of each solution to enable informed decisions about which conversion elements to launch, rather than settling arguments by seniority.
Outcome / 06
Leads, conversions, and revenue
Ultimately CRO provides a roadmap for maximizing conversions and follow-through, which shows up as more leads, more purchases, and more durable relationships.
Who needs it?
Does my business need CRO?
Straight to the point: yes. Every business does, and it belongs in ongoing optimization and every new campaign cycle. With more ads, more design changes, and new channels, CRO is what tells you where the value actually is.
Telltale signs you need it now
- Your conversion rates are low. Visitors arrive, but they don’t buy, book, or fill out the form.
- Campaigns are underperforming against industry leaders and your own competitor benchmarks.
- You have few or no landing pages. Campaign clicks go to your homepage rather than a campaign-focused page matched to intent.
- You have landing pages but never test them, so you can’t tell which version actually converts.
- Your pages load slowly, and visitors leave before they ever see your offer.
- Your calls to action aren’t working. They aren’t well placed, well written, or personalized, and personalized ones convert dramatically better.
- Your site isn’t genuinely mobile-friendly, one of the most crucial aspects of CRO.
Client ratingGoogle 4.9 ★ · Clutch 4.4 ★
Practical decisions
How much does CRO cost?
CRO is continuous learning rather than a one-time expense. It funds long-term testing of your strategy and real improvements to the customer experience, which makes it an investment where choosing the right agency is the decision that matters most.
01 / Scope
Scope and implementation
How big is your site and how competitive is your industry? That determines the number of pages to optimize, the landing pages to develop, the functionality to install, and the conversion assets like content and testimonials to produce.
02 / Tooling
Software and platforms
CRO is data-driven and tool-dependent. It relies on A/B testing software, survey and feedback platforms, heatmaps, and session replay, all of which carry licensing costs alongside the work.
03 / Testing
A/B testing and build
CRO works because it is heavily user-tested. A major cost factor is running multiple tests to determine the best changes to on-site conversion elements, then coding those properly for a clean implementation.
04 / Team
The agency itself
Think about the people doing the work. A capable CRO engagement puts a project manager, a strategist, a UX designer, a developer, a QA specialist, and a content team on the problem, which is what full agency support actually means.
Choosing an agency
What to look for when hiring a CRO agency.
Whether you’re a smaller brand without a full marketing department, or too deep in your current strategy to see it clearly, the right partner is what turns marketing spend into results.
01 / Scope
Set your budget and define your needs
Every brand needs CRO, but what are your specific goals and challenges? Working that out defines the project scope, the length of engagement, and the cost, whether you need A/B testing and UX research, an analytics audit, or an ongoing retainer.
02 / Diligence
Ask questions
You can never ask too many. Get to know an agency by asking about their processes, platforms, and people, and find out their specific expertise across web design, e-commerce development, landing pages, email, and content.
03 / Evidence
Referrals and case studies
Get referrals from brands they have worked with and ask about processes, results, and what happened over the long term. Look at testimonials and case studies to validate the choice before you make it.
Why Consultus Digital
Why choose Consultus Digital as your CRO agency?
A personalized approach
No two brands are alike, so we deliver CRO end to end around your situation. From data-driven insight through user-tested implementation, the strategy is designed for your funnel rather than adapted from someone else’s.
The latest tech
CRO is technology-heavy, so we invest in strong tooling for collecting and auditing analytics, running user testing, hosting test environments, and implementing new conversion elements cleanly on both front and back end.
Dedicated support
You get a dedicated account manager as a central point of contact throughout, from the initial consultation through landing page and content development, implementation, reporting, and long-term optimization.
Growth mindset
CRO doesn’t stop at new calls to action, landing pages, or a redesigned site. We offer long-term support so your program stays current and scalable as customer behavior keeps moving.
The wider growth system
What other services complement CRO?
CRO gives a full-scale view of the customer experience and a strategy for improving it. Like any strategy, it’s built on the tools that make conversions possible in the first place.
01 / Destination
Landing Page Design
Streamlining the journey with focused landing pages increases the potential to convert. With a clear purchase path, visitors are far more likely to complete the action, which makes page design the natural starting point for a CRO program.
02 / Demand
SEO and Content
Quality leads come from meeting customers at the start of the journey with clear intent to buy. Rankings maximize visibility and conversion potential, then content nurtures the interest across multiple pathways.
03 / Paid
Paid Ads
Reach a wider audience ready to buy. With targeted Google and Meta campaigns you funnel the most interested customers to a page built for them, which is where CRO does its most valuable work.
Client Testimonials
What clients had to say.
There’s a reason Consultus Digital holds a 97% account retention rate.
“My firm, KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients.”
Stanislav KojokinKase Insurance
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website.”
Helen StergiouPartner, The Office Shop
“I began using Consultus Digital in January of 2022 after being with a competitor for many years. The team at Consultus Digital has helped us to increase revenues over the last number of months and has brought new engaging ideas to increase our exposure within our market. They are a great team who do amazing SEO, Google ads and CRO. Highly recommend.”
Laura HarveyCEO, Ontario Business Central Inc.
“Such a great team to work with! Created an amazing new website for us along with managing all our paid digital ads each month.”
Melissa GrahamManager, Orr Insurance
“As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.”
Tricia OldfieldVice President, eCycle Solutions
Claim your free 30-minute strategy session
You already paid for the traffic.
Let’s find out why it isn’t converting, and fix the parts that are costing you the most. Contact us today and find out how we can help your business grow.